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Aura Apparel is a fitness and accessories brand and online retailer based in the United Kingdom. Established in 2020.
As a brand Aura Apparel exist to inspire and help people transform their challenges into stepping stones and realise their full, infinite potential.
As a retailer, Aura Apparel exists to bring premium quality, highly functional fitness Apparel and accessories to our customers without a premium price tag.
Together Aura Apparel is led by our core Values:
Community – Energy is Contagious
No person is an island. Aura Apparel seeks to create an environment and a community of people who, inspire, share and lift each other to smash goals and realise our greatest potential.
Growth and Authenticity- Vibes don’t lie
The two must go together! When each of us grow and realise our potential authentically, we lift and grow as a collective. It serves us all to see others grow. When Aura Apparel grows and expands as a brand, we must grow with Authenticity and integrity. We are committed to our aim to help others grow and realise their potential and to continue to bring our customers premium quality workout wear without the premium price tag. To grow as a brand, we must genuinely understand and serve our community.
Brilliance –The sky is not the limit!
Brilliance as a value serves to remind us that we are only limited by the limits we put on ourselves. Whether it be our customer service, product design and quality or online content and campaigns we seek to give the absolute best we’ve got to the task. Equally in our fitness and performance, personal and spiritual goals, you get out what you put in. A standard of Brilliance drives us to smash our goals beyond what we thought was possible, inspiring others along the way!
